Visit our website http: The company sells its various products through its five flagship brands across natural healthcare products, premium personal care, digestives, fruit-based beverages, and fairness bleaches and skin care categories. It is headquartered in Ghaziabad, India and employed 6, people as of March 31,
For years, Dabur has remained the hallmark of good health for Indians. Dabur had crossed the billion dollar turnover mark only in However, the Indian market has seen increased competition in the herbal products sector.
Several other brands are competing with Dabur for market share including Zandu and Patanjali. Dabur should rather quicken its process of foreign acquisitions to tap the large customer base available overseas. Established, more than years old brand name.
Diverse product portfolio Leadership position in herbal products in Indian market. Innovative and financially strong brand.
() (a) What are the determinants of firm performance (b) Use a real life example to illustrate how five forces analysis may be used in practice (c) Five forces are used to make decisions as whether to entry an industry or not. 1. Swot Analysis Of Dabur Real Juices. India Study), fruit juice is not an alien concept for the Indian market. However, a very large part of the Indian consumer today feels alienated when fruit juice is packaged. Perhaps, that is why packaged juice accounts for only between 15% and 20% of the total juice consumption in India. Below is a SWOT Analysis of Top 5 FMCG Stocks in India. Note: We have exercised discretion in selecting the stocks below and the words ‘top 5’ may not be indicative of size or market capitalization. If at all, it indicates my personal positive bias for the 5 stocks discussed below.
Dabur is among the oldest herbal brands in India which was founded in It has a diverse product portfolio that consists of health care products, beauty products, juices as well as dental care products. It is also one of the financially strong herbal care brands in India. Dabur acquired a few significant brand names in the Indian market including Fem care pharma and the hygiene and home care businesses of Balsara.
These acquisitions have helped it diversify its product line. Its deal with Balsara helped it expand its product line to home care through Odonil products. Apart from it, Dabur is also into strategic partnership with several international brands.
It has entered into joint ventures with Israeli and French companies. Several of its products are best sellers in their respective categories. Now, Dabur is aiming to expand its foreign presence further by acquiring more of the foreign brands.
Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur. Limited presence in foreign markets.
Lack of brand stores Lack of awareness regarding Ayurvedic products and medicines. The foreign presence of Dabur is still limited. To a large extent, it is because the strict regulations in overseas markets.
Apart from it Dabur, has not focussed on promoting its products through brand retail stores. Its products are sold alongside the other brands in general stores or medicine stores.
Several of its herbal health care products do not enjoy a high degree of awareness either. Growing awareness of yoga and Ayurveda in international markets. Expansion of product line. Growing popularity of herbal beverages.
Brand promotion through Ayurvedic health clubs and brand retail stores. The awareness of yoga and Ayurveda is growing fast in the international markets.
More and more people are adopting herbal products for personal care. Yoga and meditation for physical and mental wellness are also getting popular.
Dabur can also expand its product line to increase the number of home care and beauty products. The popularity of herbal beverages is also growing. Dabur can open its own brand outlets for the promotion of its brand throughout India.
It can partner with health clubs and healthcare institutions to help its brand grow at a faster rate. Rising competition in Indian markets Competition from alleopathic medicines. Competition from foreign brands in beauty care and homecare segment.
The competition against Dabur from other rival brands has kept rising. The advent of Patanjali brought a new and potent competitor to the market.positioned as a premium juice brand while real is more positioned toward SEC B & C segment.
Dabur India Limited 17 Part Where is the Organization now? 1. Do a SWOT analysis and discuss its current Situation. What does the SWOT Why or why not?
SWOT Analysis Dabur is one of the top 3 Most Respected FMCG Companies (BW, March ). It was. Dabur Foods has a portfolio of nine variants under the Real brand, which offers the largest range of fruit juices - an assortment of traditional Indian and international flavours - orange, mango, tomato, pineapple, mixed fruit, grape, guava, litchi and cranberry.5/5(2).
Dabur India SWOT Analysis and Marketing Mix. September 3, By Abhijeet Presented below is a SWOT analysis of Dabur India Ltd. Strengths: Now, Dabur is aiming to expand its foreign presence further by acquiring more of the foreign brands.
Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur. SWOT Analysis Report on Dabur India Limited COMPANY OVERVIEW Dabur India Limited (Dabur or ‘the company’) is a fast moving consumer goods (FMCG) company that manufactures and markets ayurvedic and natural healthcare products.
SWOT analysis of dabur which is one of the top companies in the FMCG sector in India with a revenue of US $ million and an amazing brand equity. Dabur has its own heritage, it is more than years old, established in the year It has presence in around 60 countries across the world. This is the detailed SWOT Analysis of Jamba Juice which covers the internal and external audits of company based on the important key factors such as market share, brand value, customer satisfaction, financial position, marketing strategy, competitors, economic conditions and others.